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Having 24-hour access to the internet, from nearly any location, means there are millions of potential customers online, searching the internet, at all hours. This kind of instant access to information has transformed the traditional buying process for everyone—consumers and…

We spend a lot of time in Google Analytics, going through the numbers and trying to figure out how and why they change. Why did we receive more traffic from social media this month? Why did fewer people find us…

Whether or not you realize it, you have been a part of the customer experience—probably on both ends—as a customer and as a marketer. This post will walk you through the ins and outs of the customer experience, help you…

This article was originally published in Upstate Business Journal.     No business is exempt from a digital marketing strategy in 2018. I’ve got a good friend who refers to digital devices as glowing rectangles. It’s an interesting way to think about…