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Digital Marketing

What is Customer Experience? How to Grow Your Brand at Every Touchpoint

Whether or not you realize it, you have been a part of the customer experience—probably on both ends—as a customer and as a marketer. This post will walk you through the ins and outs of the customer experience, help you…

Engenius TeamMay 16, 2018

SEO

SEO Snake-Oil: How to Recognize and Avoid the Scams

Working in web development and digital marketing, you deal with a lot of acronyms; SEM, SMM, CTR, CRO, SERP. Not to mention all the jargon words that get tossed in the mix like crawling, indexing, user experience, rank, retargeting. Trying…

Engenius TeamMay 14, 2018

Client Spotlight

This Website Gives Greenville’s History a Fresh Look

Greenville has been a hot spot for several years now with new businesses, residents, cultural events, and visitors arriving weekly. But how much do you know about its history? In April we launched a new site for the Greenville County…

Ellison ManleyMay 7, 2018

Web Design

St. Patty’s Day & DIY Websites Leave You With the Same Regrets

It’s almost St. Patrick’s Day and you know what that means: an entire day of celebrating the Irish. Which, we have long determined to mean wearing green, getting fake red beards, dressing up as leprechauns, and hanging out at your…

Engenius TeamMarch 16, 2018

SEO

March Madness: Keyword Edition

It’s March! Which means a handful of things: warmer weather (fingers crossed), camping trips, outdoor concerts, and of course, March Madness. If you aren’t familiar, March Madness is the NCAA’s annual college basketball tournament. The tournament is just that: three…

Engenius TeamMarch 12, 2018

SEO

SEO is Like Training for the Winter Olympics

We are a little more than 24 hours away from what might be the biggest event of the year: The 2018 Winter Olympics, held in PyeongChang, South Korea. Countries will travel from all over the world to compete in events…

Engenius TeamFebruary 8, 2018

Google Ads

Feel Like Your Google Ads Are Wasting Money?

If you aren’t sure what Google Ads is or how it works, start by reading this article. There are plenty of online advertising platforms you could utilize, one very popular platform being Google Ads. Many have given Google Ads a…

Ellison ManleyFebruary 5, 2018

Digital Marketing

Digital Marketing in 2018: Not Just for Big Businesses

This article was originally published in Upstate Business Journal. No business is exempt from a digital marketing strategy in 2018. I’ve got a good friend who refers to digital devices as glowing rectangles. It’s an interesting way to think about…

Engenius TeamJanuary 22, 2018

Content Marketing Digital Marketing Email Marketing Reputation Management

2018 Digital Marketing Trends for Small Business

Check out our newest trends post on 2020 digital marketing trends. December is one of my favorite months of the year. It’s an opportunity to look back at the passing year and look ahead to a new one. It’s an…

Engenius TeamDecember 18, 2017

Image showing how important online reviews are for local businesses

Reputation Management

The Importance of Online Reviews for Local Businesses

This post is an updated version of our “3 Ways to Amplify Your Word of Mouth Marketing” posted in February 2017. Online reviews build brand trust and confidence with potential buyers. In an age where online shopping is the norm…

Engenius TeamDecember 14, 2017

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