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Reputation Management

The Importance of Online Reviews for Local Businesses

This post is an updated version of our “3 Ways to Amplify Your Word of Mouth Marketing” posted in February 2017. Online reviews build brand trust and confidence with potential buyers. In an age where online shopping is the norm…

Engenius TeamDecember 14, 2017

Web Design

How Can a Legal Website Validate Your Firm?

Law firm websites are certainly unique. So much so, in fact, that there are dozens of online web design firms that claim to specialize in lawyer websites. While these companies might have experience with law firm website design, there’s something…

Ellison ManleyDecember 6, 2017

Client Spotlight

Soby’s Website Redesign Completed in Time for Their 20th Anniversary

Greenville’s restaurant scene has been expanding rapidly over the last 5-6 years, not only in the enormity of dining options but also in the level of quality and national recognition. You’d be hard-pressed to find a travel magazine or “foodie”…

Ellison ManleyDecember 1, 2017

Reputation Management

Why Online Reputation Management is Important for Your Business

As a business owner, you may believe you’ve done your due diligence in shaking all the right hands around town. People know your face and the quality your product offers. Most business models rely, at least in part, on a…

Engenius TeamNovember 27, 2017

Web Design

Why a Proprietary CMS is the Wrong Choice for Your Business

Most CEOs and marketing officers fail to ask a critical question when purchasing a new website for their company: how does the content management system (CMS) my site is built on affect my business? Often the main concerns when selecting…

Engenius TeamNovember 20, 2017

SEO

What Do You Absolutely Need for Successful SEO?

SEO, or search engine optimization, is a critical component of any successful marketing effort. SEO refers to the work done on websites and web pages in an effort to have them rank higher on Google for relevant searches. We talk…

Engenius TeamNovember 7, 2017

Web Design

4 Misconceptions About WordPress Themes

If you’re considering investing in a new website, you’ve probably begun envisioning what your new site will look like and how it’ll function. The finished product should look good and represent your business well; and since you’re investing time and…

Ellison ManleyOctober 16, 2017

Meet The Team

New Account Manager Joins the Engenius Team

Here at Engenius, we spend a lot of time getting to know our clients: what makes them excited about their jobs, how they impact the community, and why they do what they do. We get the opportunity to learn the…

Engenius TeamOctober 9, 2017

Digital Marketing

Website Metrics: How to Navigate Your Analytics Like a Boss

I know from first-hand experience that beginning the quest to understand website metrics can be overwhelming. At first glance, it can seem like you’re just staring at a bunch of numbers and charts with no real meaning. How could you…

Engenius TeamOctober 2, 2017

Marketing & Sales

Sales Tip: When to Say "NO" To a Sale

At first glance, the idea of turning down possible revenue might make you feel a little queasy. How could your business, with its demanding revenue goals, say no to an incoming check? There are several reasons why saying “NO” might…

Engenius TeamSeptember 6, 2017

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